Leveraging Your Layoff to Uncover and Live Your Passion and Purpose

Uncover What You Love

Discover Your Difference, By Mapping It Out

Take Action, To Live Your Dreams

Wooosh!  It Came In Fast Like A Storm 

Your first reaction was probably - why is this happening to me?

You planned it out all right for all these years, Heck, decades.

Then, it's feelings of anger, sadness and betrayal were probably at the forefront

However, as that storm passed and you had some time to digest and reflect…

You may be realizing

  • This career path really wasn’t working for how I want to create my life right now, which includes more freedom and flexibility to do what I love
  • I am not passionate about this type of work anymore
  • I have always wanted to do something that makes a difference, but I am not sure what that is
  • I don’t need to do this type of work anymore, since I am in a place in my career and life that I have the time, resources and desire to uncover and live my passion and purpose

You may be asking yourself

  • How can I create my next step to work into how I want to create my life?
  • How exactly do I want to create my life right now?
  • Can I do it in a different way - consulting, volunteering, building something new?
  • How do I uncover and live my passion and purpose?

You are not alone and I can help you.  I have helped 100’s of people over the last 13 years through career transitions and I know the challenges and I have seen the opportunities.

I have seen people leverage their layoff into an opportunity to live their passion and purpose and

We have created this course Journey to help you with these exact steps.  

This course includes

  • 3 quick and to-the-point videos with worksheets that will get you on the journey to

  • The course is fun and easy to complete. There's a ton of value in the 30 minutes it takes to finish.  

You'll be able to; get clear on a plan, map out the strategy, and get into action. This leads to the results you are looking for in your career and life.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

  • Uncover what they love
  • Discover the difference they are here to make
  • Take the actions they need to live a life a fulfilling life
  • Keep this section short and to the point. Use text highlights like this to make it more skimmable.

    Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.

    The Feature Highlights

    Feature Heading 1

    Use this section to highlight the main features and/or main benefits of your product.

    Second Feature Heading

    This section is designed to give your visitor a quick overview of the highlights that set your product apart.

    Another Feature Title

    It's important that this section is easily skimmable. Leave more in-depth descriptions for later.

    4th Feature Heading

    You can easily duplicate this layout to add more features or remove a row to highlight fewer features.

    Get instant access to Journey, now!

    This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.

    5 Simple Steps to...

    Boost Your Website's Conversion Rate

    What our customers are saying:

    Best part of the testimonials goes here...

    Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

    DANA MOORE  //  Designer

    The best kinds of testimonials are...

    The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.

    MARC JACOBS  //  Business Analyst

    Here Comes Another Text Section

    As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.

    A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.

    Product Overview Section

    The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.

    1. 1
      Describe the 1st chapter, module or part of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
    2. 2
      Think of "teaser" when writing these descriptions. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
    3. 3
      You can add as many chapters as you need. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.

    MARC JACOBS  //  Author

    In this section, introduce the author, creator, teacher or face of the brand. Help your audience connect with you on a more personal level and show them that there's a person behind it. It feels better to buy from a person than from a faceless, corporate brand.

    You don't need to tell your life story. Just explain what qualifies you and why you care and add a personal detail or two.

    Marc Jacobs

    Join Over 3,000 Happy Customers

    Best part of the testimonials goes here...

    Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.

    Julia Stone  //  Blogger

    The best kinds of testimonials are...

    You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.

    Peter Dawson  //  It Consultant

    The Best Time to Start Getting {Benefit} is Now!

    This is your main product purchase section on the page. Here is where you add your strongest call to action. Remind your reader of the main benefit that your produt will bring to their lives and tell them in no uncertain terms to click that button and get started.

    5 Simple Steps to...

    Boost Your Website's Conversion Rate


    100% Satisfaction Guarantee

    You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

    Marc Jacobs

    Frequently Asked Questions

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